Animation is one of the basic tenets of art and design. It is a dynamic medium where assets, images or objects are manipulated to appear as moving images. It is an intuitive art form just like a canvas painting. It is a mix of creativity, imagination, meaning, colors, story and so on. Traditionally, images were drawn or painted by hand to be photographed and exhibited on film. Today, however, most animations are made with computer-generated imagery(CGI).
Animation is flexible and versatile and is an excellent medium for communicating concepts to all ages of people. Animation brings to life the concepts which can done in a cost effective manner which would otherwise be very costly to come out with in the real world. On top of it, it may even turn out to be impossible. The magic scenes in Shrek movie series and a host of other movies can’t be done in non animated movies. Animation can be done without much risks than the normal movies. One can also forget about the logistical challenges involved in the development of the real world movies. One has to go to various locations for shooting vivid imagery but all this can be done in the computer system in case of animation. Moroever, people tend to connect with animated characters in a unique way than they normally would to a real life characters, human actors in live videos or shows. If you have seen Finding Nemo then you can really connect with the slightly paranoid father gold fish and the very cute baby fish.