Have you considered using mobile games in your marketing strategy to promote your business? If not, then you should seriously consider it-now more than ever. And before you ask, yes, it works for all types of industries.
Creating mobile games and apps to promote your business is now easier than in the past and well worth the effort for many business owners. The use of mobile apps has been shown to cut costs, increase productivity, and give your business a stronger hold on the market.
According to a market survey, 80% of smartphone users play games, with the average iPhone user averaging 14.7 hours per month. As a result, business owners might want to determine how to best integrate mobile games as a promotional tool.
Advertising in a game is about finding a balance between being overbearing and still making your brand known. Done right, it can be extremely beneficial for your reputation. You can target your niche audience in a non-intrusive but interactive way that just isn’t possible with traditional advertising.
When you find the right game, as they grow and expand, so does your exposure to new audiences who appreciate your support of the games that they like. Even if you have to flex a little bit as a company to fit in with the scope of your target audience’s game, the reputation and awareness boost you could get will be well worth it.
By using mobile games to promote your business, you can reach a wide audience and create a buzz around your brand. Businesses can tie promotional offers as rewards for beating levels of the game or use customer purchases to unlock a new level of the game.
People love a challenge, and using mobile games as a promotional tool allows you to tap into that aspect of human nature. With more and more of the public conducting business and making purchases on the go, another benefit is that business owners can reach their target audience no matter where they might be.
Fun: Let’s kick this list off with the obvious. Games bring fun and enjoyment to users, plain and simple. Whether it be to pass the time or as a form of escapism, Games are a form of entertainment that speaks to the very fabric of humanity.
We as social creatures are deeply driven to adventure, achievement, and triumph. All of which can be reached within the safety and accessibility of a game. in short, Games allow people to have fun, and fun is marketable.
High engagement: Games have regularly achieved an average of 86%to 90% engagement rates. For a company using a game to promote its brand or product, this brings engagement and interaction simply by using the game format.
Multiplatform: These days most people own multiple devices which all have access to the internet, social media and apps. Wherever these elements can be found, Games can be implemented. Whether it be mobile phones, tablets, laptop or desktop computers, Games can be formatted and converted to fit each platform, making the reach of a Gamification campaign unlimited.
Wide Market Reach: Games are multi-generational and appeal to young and old alike. If a business is looking for a way to appeal to consumers of all ages, games are currently the most accessible stream to reach such a wide network of demographics.
To give you an understanding of why mobile gaming is so lucrative like we mentioned above, around 80% of smartphone users play games on their phone, nearly 50% of which play games daily, putting in approximately 1-2 hours of gameplay each day. The Demographic of Male and Female mobile gamers is almost equally split at 48% Female to 52% Male gamers, with the average gamer being 36 years old approximately.
These numbers show that the market is vast and varied when you marry those figures up with the integration of smart devices into daily life, it becomes quite evident that whichever target market a business is aiming for is well within the reach of Gamification. Apart from the age group, with the help of mobile games, you can reach the masses around the globe.
Loyal Customers: Mobile games can be a great way to make customers’ experience easy, versatile, and user-friendly. This enables a customer-focused games to become the perfect tool for building customer loyalty and can truly help businesses go that extra mile in customer retention by encouraging customers to perform certain actions that will grant them a special benefit, such as special access to new levels in the game, a discount on in-app purchases, or maybe free gifts or coins, they can use to redeem on external purchases.
User Retention: Mobile games are a great way to retain your users unlike digital media ads or promotions which have a very short term impact, mobile games once downloaded has a higher chance of being played without further investment.
For example, if you see an ad on the TV during a game, you may like it for a while but the impact is not too lasting when the game is over, in case of mobile games, you can play the game whenever you want and as much as you want. It helps in retaining the existing customers by keeping them engaged with good content.
Juego Studios offers top-of-the-line mobile game development solutions to add a niche to your business and take it to the next level. Our team includes some of the top game developers, AR/VR specialists, designers, artists, animators, and technology experts in the industry.
We have developed some of the most successful games which have got millions of views, take a look at the list of our best creations:
Sankal Kite King– 1,000,000+ Installs
Sankal Kite King is a fun-filled casual game created for kite flying enthusiasts. It is an effort to provide a realistic kite flying experience in a virtual setting. The game was created to promote “Coats India” thread, and it did get a great response.
Britannia’s Treatanaut – 500,000+ Installs
Juego Studios have developed a promotional game titled ‘Treatanaut’ for the FMCG giant Britannia. Treatanaut is an exciting game that will keep you on your toes while you play it. In this, the players can collect coins and win a chance to visit the Disney Land, how cool is that! The game was showcased in the malls for children aging from 4 to 17 years.
Wrogn Auditions | Game Promotion
Wrogn Auditions is a 2D trivia game created to promote cricketer Virat Kohli’s fashion brand. Players must answer 10 questions and enter their details to win a trip to Las Vegas.
It is a single player Thai language online game where the player needs to take care of a village which has various places and the villagers. Basically, this game was created for a financial service company to get more users onboard. It got a great response and the client was very delightful.
To conclude, Juego Studios adapt to the latest tools and frameworks in the market and work with game engines like Unity3D, Cocos2d-x and Unreal as well as technologies like HTML5 and others to build high-quality games. If you have a project that you would like to discuss with us? We’d love to hear from you! Call us today!