Understand your competition:
Every day, there are hundreds of new games making their way into app markets. Making your game stand out is slightly more complicated now than it was a few years ago. Analyse both iOS and Android markets to understand which genres are trending. Once you choose a genre, take a look at similar titles to see how you can make your game stand out from the rest. Another important aspect is to select a monetization strategy such as in-app purchases, integrated ads etc.
Build your game:
Once you’re through with your preliminary research, it’s time to get started on building your mobile game. The game design process includes pre-production, production, and post-production.
The mobile game development process:
Mobile game design includes developing the concept, wireframing to decide the structure and flow of the game, UI/UX design, planning the game mechanics and asset production
Top mobile game developers work with tools and technologies like Unity3D, Cocos3d-x, Angular JS, Unreal, XCode, Marmalade, Corona, Vuforia, Xamarin,HTML5, ARKit etc. Here’s a guide to some of the best mobile game development tools. After coding and development, every game is subjected to extensive testing to ensure high performance on various screen sizes and devices.For best results, work with a mobile game development company that can handle the entire process of pre-production, design, coding, asset creation, testing, and deployment.
Marketing your game:
For people to play your game, they need to hear about it first. Come up with a comprehensive mobile game marketing campaign to introduce your game to your target audience. It’s always a good idea to set a release date and plan a pre-launch marketing campaign to generate enough buzz on release. Apps and games with a higher number of downloads within the first few days of release have a greater chance of success. The three most common ways to market your game include:
Trailers: Create game trailers to be shared on Youtube, Vimeo, and other video-sharing websites to promote your mobile game.
Landing pages: Design a simple, user-friendly website dedicated to your game with download links, trailers, FAQs and forums.
Social media: Use social media channels to generate interest in your game. Targeted Facebook ads can help spread the word about your mobile game to players. Post regular updates on your game, free-giveaways etc.
Press releases, blogs and reviews: Distribute releases and reviews about your game on your website as well as other popular blogs and news sites.
Monitoring and maintaining user engagement:
Post-launch, it’s important to keep track of mobile game performance metrics like daily active users, downloads, sessions, and retention, which are key performance indicators for game developers. It’s also useful to have some knowledge of mobile game retention benchmarks – for example, a session length of more than 8 minutes is a good sign of user engagement.
Mobile game engagement:
A game that engages players is likely to generate better revenue. The most popular games will keep players actively engaged on a weekly basis with regular content updates, bug fixes, contests, daily challenges etc.
By Archana Rajendran
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