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Video games are a form of entertainment that many people enjoy. It is a form of interactive entertainment where players control some aspect of the game by inputting commands with a controller, keyboard, or other input devices. Over the past few decades, video games have evolved from being an entertainment option to a multi-billion dollar […]
You can think of virality as a referral mechanism. It aims to let the existing users of the game bring in more users via referrals. This is mainly done to keep the user acquisition costs low and increase the viral coefficient (the K-factor). But virality features of video game design must be natural, captivating, and […]
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