CASE STUDY: FANTA MASTERS

Fanta wanted to promote “Fanta Gaming Masters” with PLG and also to engage their existing and future customers with digital Gamification.

Cocos2d-x

Considering the physical campaign, we closely integrated the game with the planned physical event. The app, Fanta Masters is more or less like a social networking app where the users will be able to play the games as well as compare their score with friends.

Fanta Masters has other choices like news section, video section and top 10 updated mobile games’ list with critic’s rating and review. Talking about fanta game section, users will be able to play five types of games, named as Speed, Strength, Stamina, Focus, and Reflex. By scoring in all games, users can also build their potential graph chart and will receive interesting badges, superficial signs like Iron Eagle, The Watcher, Raging Bull and many others. There’s also plenty other options users can find, like interesting articles related to the game and can detail about top games with their promotional videos. With everyday challenges, Fanta Masters will never leave you bored!