Gamification is the concept of applying elements of gaming, such as levels and scoreboards to non-game situations. Gamification apps have huge potential in workplace training and the development of learning modules. Game-based training introduces bits of content over time, which has better results when compared to conventional training sessions. Graphics and visual aids make it easier to digest the complex material, while in-game rewards provide incentives for completing training modules.
Juego Studios developed a gamification app to train the sales reps of Sun Pharma. Sales reps are required to learn and recall a large amount of information on products, in addition to upgrading their on-job skill sets. The purpose of the app was to gamify standard training material to introduce new information and train employees in an engaging and fun manner while encouraging healthy competition. The app for sales is designed to allow information discovery as well as act as a learning reinforcement and memory aid.