The Cosmetics industry started using technology to take advantage of the Ecommerce platform to increase the sales and also edge with competition and costing. Cosmetic industry leaders not only look at traditional offline stores for sales, now they are using the latest technology like Augmented Reality within ecommerce to provide virtual experience and look- like for the customer for better decision making. According to the L’Oréal 2018 Annual Report: Global cosmetics market growth in 2018 ~25% Excluding soaps, oral hygiene, razors and blades and expected to grow even more in the near future due to technology advantage. Shopping on the move with virtual experience exciting customers and as a result we can see online sales growth.
Approach: With the combination of AR libraries, machine Learning data and image processing an outstanding output can be achieved with high performance. Our developers created filters for the AR beauty app achieving great accuracy.
Our AR Beauty App detects your lips and offers color customization features, you can try on makeup virtually, not only that you can also try new hair colors, new eye colors, new hairstyles, and a lot more. Just put your phone’s camera up to your face, then tap away at all the products, different looks.
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