AR & VR trends

By juegoadmin | Virtual Reality and Augmented Reality | November 28th, 2022

Top 8 AR/VR Trends to Keep an Eye On 2023

With the immersive technology of AR/VR, 2023 is looking to be a big year for advancements in the industry. With virtual reality (VR) and augmented reality (AR) quickly becoming more accessible, many companies are turning to AR VR trends and VR app development companies to create new ways of experiencing the technology.

As the effects of AR VR trends continue to spread, here are some top AR VR trends in 2023 that you should keep an eye on.

1. Smart Mirrors In Stores

Smart Mirror technology is set to revolutionize the retail industry in 2023 and beyond. Instead of customers having to try on clothes, they can now virtually ‘try on’ items through AR/VR technology built into mirror-like displays.

This new technology will give you a more realistic understanding of what the clothing looks like when worn, helping them make better decisions about their purchases.

2. AR VR Shopping Experiences

As technology continues to evolve, shoppers now have the opportunity to enjoy immersive shopping experiences in a virtual environment.

This type of experience provides customers with an unprecedented level of interactivity and convenience, allowing them to explore products in a simulated store, examine details up close, compare prices and make purchases without ever leaving their homes.

AR and VR app development company are already creating innovative tools that allow users to browse through multiple stores virtually and purchase items with just a few clicks. In 2023, this trend is expected to become even more prominent as retailers look for ways to engage customers in new, exciting ways.

3. Architecture and Interior Designing

In 2023, the use of AR and VR technology in architecture and interior design will become commonplace. Professionals will be able to create virtual layouts and designs with the help of accurate 3D models.

This technology can also be used to provide real-time feedback on the aesthetics of various design elements. Furthermore, clients will have an opportunity to experience a realistic version of their project before it is finalized and brought into reality.

The design process will become much more efficient with the help of AR and VR, as professionals can make real-time adjustments to designs and layouts. This will also benefit a VR app development company as they can create virtual tours for their clients with the help of this technology.

4. Gaming

AR games have been gaining popularity in recent years. In 2023, augmented reality game development will reach new heights as gaming experiences become more immersive, realistic, and interactive.

Games like Pokemon GO and Harry Potter: Wizards Unite are just a taste of what’s to come in the future of gaming. Players will be able to interact with virtual characters and objects using physical movements or gestures, creating an entirely new level of realism.

In addition to AR games, VR games are also expected to become more popular in 2023. Virtual Reality builds on the concept of immersion by providing an entirely different world for players to explore and interact with.

This will be further enhanced by 5G technology, allowing game developers to create massive virtual worlds that can be explored from anywhere.

As a result, more people are likely to invest in gaming hardware such as headsets, controllers, and tracking systems which allow them to take advantage of the full capabilities of these immersive worlds.

5. Immersive Sporting Events

Immersive sports and events will likely be one of the top AR VR trends in 2023. With the help of advancements in streaming technology, fans can experience live events from their own homes.

Fans could watch from multiple viewpoints, which would offer an exclusive angle to the traditional broadcast. In addition, to live streaming, fans could also experience immersive seating by using a VR headset.

For example, a seat at a basketball game could become an interactive experience with bonus stats and other information displayed on the screen as you watch the game through your headset.

This technology is already being used today for virtual concerts and other performances that were canceled due to pandemic restrictions.

Another way companies may leverage this trend is through tournament gaming environments where professional and amateur gamers can compete in virtual sports stadiums or arenas. This could add an extra level of excitement to the gaming experience and may open up new opportunities for sponsorships and promotions.

6. AR-Assisted Maintenance

Another AR/VR trend to watch in 2023 is AR-assisted maintenance. Companies are already exploring how this technology can be used for quick and easy repairs, such as oil changes or tire rotations, by providing interactive step-by-step instructions that are overlaid onto the part being repaired.

This sort of augmented reality technology would also be useful for training purposes since it allows techs to practice without risking damage to any vehicle parts.

As more manufacturers begin to adopt this technology, the cost of servicing vehicles will likely go down and the quality of service will improve.

7. VR in Native Advertising

Virtual Reality (VR) experiences have shown to be an effective tool for native advertising. Companies are taking advantage of the immersive capabilities of VR to capture consumers’ attention through an interactive advertising experience.

VR offers a unique platform that allows consumers to take part in a branded experience which can create long-term engagement and customer loyalty.

The Advertiser can also track the engagement of users with their brand and measure the success of their campaign. Overall, companies that take part in VR advertising will stand out amongst competitors by creating interactive and engaging experiences for their customers.

8. Web 3.0 and WebXR

The advent of virtual reality (VR) technology has forever changed the way we experience media and advertising. With Web 3.0 and WebXR, companies are now able to leverage this cutting-edge technology to create immersive experiences that can be leveraged for native advertising campaigns.

Web 3.0 (also known as Semantic Web, or Web of Data) is a term used to describe the evolution of the internet from its current form into one which contains structured data, where users can access not just webpages but also databases that contain valuable information about specific topics or products.

This structure makes it easier for search engines to quickly find relevant content and make suggestions based on user preferences and activities.

The Bottom Line

The augmented reality and virtual reality technology markets are projected to be worth billions of dollars by 2023. As the demand for this kind of immersive experience increases, the development of new AR VR trends is sure to follow suit.

Businesses should keep an eye out for these emerging trends in order to capitalize on them and remain competitive.

By understanding the top AR VR trends and keeping up with industry advancements, companies can leverage innovative technologies that will help grow their businesses in the years ahead.

About Juego Studios

Juego Studios is a VR game development company that brings to life the ideas of entrepreneurs, game developers, and companies looking to benefit from the opportunities offered by immersive technologies. They create applications for a range of platforms and create high-quality 3D content for all types of applications.


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