By using mobile games to promote your business, you can reach a wide audience and create a buzz around your brand. Businesses can tie promotional offers as rewards for beating levels of the game or use customer purchases to unlock a new level of the game.
People love a challenge, and using mobile games as a promotional tool allows you to tap into that aspect of human nature. With more and more of the public conducting business and making purchases on the go, another benefit is that business owners can reach their target audience no matter where they might be.
Fun: Let’s kick this list off with the obvious. Games bring fun and enjoyment to users, plain and simple. Whether it be to pass the time or as a form of escapism, Games are a form of entertainment that speaks to the very fabric of humanity.
We as social creatures are deeply driven to adventure, achievement, and triumph. All of which can be reached within the safety and accessibility of a game. in short, Games allow people to have fun, and fun is marketable.
High engagement: Games have regularly achieved an average of 86%to 90% engagement rates. For a company using a game to promote its brand or product, this brings engagement and interaction simply by using the game format.
Multiplatform: These days most people own multiple devices which all have access to the internet, social media and apps. Wherever these elements can be found, Games can be implemented. Whether it be mobile phones, tablets, laptop or desktop computers, Games can be formatted and converted to fit each platform, making the reach of a Gamification campaign unlimited.
Wide Market Reach: Games are multi-generational and appeal to young and old alike. If a business is looking for a way to appeal to consumers of all ages, games are currently the most accessible stream to reach such a wide network of demographics.
To give you an understanding of why mobile gaming is so lucrative like we mentioned above, around 80% of smartphone users play games on their phone, nearly 50% of which play games daily, putting in approximately 1-2 hours of gameplay each day. The Demographic of Male and Female mobile gamers is almost equally split at 48% Female to 52% Male gamers, with the average gamer being 36 years old approximately.
These numbers show that the market is vast and varied when you marry those figures up with the integration of smart devices into daily life, it becomes quite evident that whichever target market a business is aiming for is well within the reach of Gamification. Apart from the age group, with the help of mobile games, you can reach the masses around the globe.
Loyal Customers: Mobile games can be a great way to make customers’ experience easy, versatile, and user-friendly. This enables a customer-focused games to become the perfect tool for building customer loyalty and can truly help businesses go that extra mile in customer retention by encouraging customers to perform certain actions that will grant them a special benefit, such as special access to new levels in the game, a discount on in-app purchases, or maybe free gifts or coins, they can use to redeem on external purchases.
User Retention: Mobile games are a great way to retain your users unlike digital media ads or promotions which have a very short term impact, mobile games once downloaded has a higher chance of being played without further investment.
For example, if you see an ad on the TV during a game, you may like it for a while but the impact is not too lasting when the game is over, in case of mobile games, you can play the game whenever you want and as much as you want. It helps in retaining the existing customers by keeping them engaged with good content.