Virtual reality, the hottest and most sought-after dream of the millennium isn’t all about gaming. This unreal world that weaves a real-time experience has crept into all possible crevices of our everyday life, taking the boundaries of imagination by storm. Born into the fun-world of gaming, VR has stepped out to further horizons, and into the world of advertising, marketing, fashion and product designing, online retailing, and much more. Today life and business seem inarticulate without virtual interpretations.
The three-dimensional, computer generated environment with its highly personal and interactive nature has given business processes a new beginning. Whether to entertain customers or appease target audience or to test-run a machine- launch, VR has become inevitable. The fact that a person can immerse into a virtual environment and be a part of it for a specific time and manipulate the virtual objects has opened immense possibilities in boosting businesses around the world.
The Changing Face of Business Realities
Customised VR and AR solutions cater to a wide range of industries like healthcare, education, entertainment and even defense, diversifying into areas like training, marketing, designing or manufacturing.
Training is a surprise platform that VR solutions have sensibly redefined. A wide arena of industries and companies use virtual platforms to provide training within the company. With fewer risks on a virtual platform VR based training provides participants with the same practical experience sans the cost and risks associated with a real-life scenario. Virtual platforms also provide perfect yet highly controlled training experience to the team members and help them explore without inhibitions or limitations.
Also, the visual element further enhances the learning experience, improving retention and grasp and instilling genuine interest. Industries like the medical field, chemical and mechanical engineering, automotive and electronics etc effectively utilize the scope of virtual learning.
One area that virtual reality has creatively bombarded the most, is the retail business. With customer experience as its nucleus, the retail industry has been sustaining valuable customers and enticing prospective ones with VR platforms. E-tailing or online retailing is one such arena that has hugely profited from the applications of VR and AR realties. Today fashion is more augmented and fashion behemoths are clothing customers with virtual designs. Buyers are relishing the experience as they get to “wear” and customize their wardrobes on virtual platforms!
ADVERTISING, MARKETING & COMMUNICATION
Creative content has become the hallmark of VR solutions in any business process. In today’s media-oriented business development, nothing strengthens marketing prospects much more than VR. Processing of high-end content for sales or business is helping companies to connect with their precious customers and also to attract new buyers. Start-ups are mushrooming across the nation, to cater to this particular medium of virtual content. Interactive, visually stimulating and virtually limitless digital content is boosting up businesses globally. Varied industries like entertainment, adventure and tourism, advertising, news, and FMCG are all catching the wave to further their prospects.
Virtual Reality is the most experimented and used in the AEC (Architecture, Engineering and Construction) industry. With virtual demonstrations, the customers get to experience realistic simulations and get a glimpse of how the final result would be. Boutique hotels, architectural firms, real-estate and hospitality companies engage virtual demos to attract and convince customers.
360 video production and VR simulations are very much applied in the manufacturing industry, especially in machine maintenance. VR allows simulations and tests in every process of manufacturing or assembling. The performance or reliability of a project can be analyzed and tested in a more meticulous and cost-effective manner. Redundant process of constructing full-scale projects can be eliminated. VR is effectively applied in aircraft design, and Defense Departments for training as well as engine maintenance.
virtual reality game development company are expected to stretch further and cater to the needs of a diverse industry in the coming future. Communication in a virtual world is soon going to be the norm how people connect with each other and the world around them. VR has effectively disrupted the decision-making process and purchase patterns. As innovative explorations tap into unimaginable possibilities of an unreal world, the current framework of business process and will further be dismantled and re-constructed to suit newer horizons.