AR and VR in Fashion Industry

By Juegostudio | Virtual Reality and Augmented Reality | December 19th, 2019

How AR/VR impacting the future of Fashion Industry?

How do Augmented Reality and Virtual Reality impact the fashion industry?

Augmented Reality:

Irrespective of the specific subsect of industry, the marketing platforms depend heavily on technology and development to perfect their involvement in revolutionizing the interaction sector. Singling out a specific type of customers based on age may not be the best approach, yet targeting the millennial population and their fashion-crazed social media fiesta only leads to more technological participation. Augmented reality interferes to enhance this idea by allowing the present generation followers to scan clothing lines and see it on models and fashion icons via their smartphones. An efficient manner through which interested buyers can instantly judge a clothing’s drapery and aesthetic display cause many customers to plunge into pleasant surprises. AR does not exclude convenience, and purchases have now been quickened with an instant online buying feature through which multiple buys can be made by reviewing other similar options that pop up alongside the transaction.

Online purchases and shopping are too common for words and user experience has been on the brim of the market list, apps such as Gap’s dressing room equips customers with the possibility of trying on dresses through a body avatar from anywhere. The google tango-based device feature has uplifted convenience and productivity to an impressive level. Other apps similar to this use 3D-based models and detect movement and permit judgments to be made by closely mimicking realistic shipping experiences. While Augmented Reality is relatively new, its in agreement with essential customer satisfaction, and online brand perception is being accounted for by many fashion brands.

Virtual Reality:

The network of individuals confiding in the potential of virtual reality in incredibly kicking every end of the fashion space is growing. The final achievement or destination is customer experience enhancement and brand enhancement through engaging schemes, the virtual portrayal of garments and sample pieces can significantly reduce unnecessary costs invested in the making, cloth, stitching, transportation, and display of these sample items. Display of products in various comparable environments that are realistically simulated through VR can heavily impact time, effort, and research wastage. Tommy Hilfiger’s virtual headset experience allowed immersed customers to dig deeper and be a part of the Autumn/ Winter collection show which is a powerful mechanism of driving potential buyers into reviewing products controlled by the brand’s choice of display and propagation. Garment alteration changes have also been significantly lowered with the new power of data collection and garment resourcing since a cultural demographic will experience a varying degree of sizes and heights, clothing and garments are much more difficult to perfectly suit each individual since they are produced by bulk, created with a generalized picture. With the ability to record data and simulate possible fitting changes, AR is a vehicle moving towards omitting the inconvenient trip to an alteration store.


There are extraordinary possibilities in fashion industry that can be aided with the help of AR. There are several startups who have proposed ideas to match the expectations of its customers in today’s busy world but its utilization along with AR are comparatively less, yet those few are brilliant.     

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