There are various stages or steps in creating a animation game, and here are those stages:-
Research & Development:-
The first and primary step is to know the brand’s products and services. It is done by understanding the brand’s values, identity, target audience, and video goals & the tone the brand should have. Next, one needs to learn more about the brand through meetings, learn more information through discussion and then start working on the following stage of the 2D animation process.
Script: Concept to be defined:-
The second animation step is all about the message the brand wishes the video to transmit by defining the video’s core message and cohesive script to be written around it. Now it’s time to develop a simple and understandable script that lets the message shine through regardless of the concept behind the work. This phase of game animation is highly critical as the script of the video is the basis for the rest of the video. It is certain that one can never have a quality piece with a poor script.
Crafting the Storyboard:-
Crafting the storyboard is the third most crucial step in this process, and it is like a visual version of the script. This step includes illustrating the keyframes of the upcoming animation video more like a comic-book format. A caption of the script is also added under each image to use as a reference. One of the most valuable tools in any animation development production workflow is the storyboard, as it helps clients understand how the video works and looks to prevent mistakes.
Visual style to be decided: Art Direction:-
The video’s style frames are the main focus in this stage of the 2D animation process. The video’s aesthetic is portrayed in the illustrations and includes the art design of every essential element appearing on screen. These fundamental elements are the product, characters, color palette, typography, and the other keyframes of the video. It is the animation phase where the clients can visualize their video’s look & vibe. Therefore, an animation company must pay special attention to delivering style frames matching their client’s brand identity.
Voice-over Narration to be recorded:-
It is the step where with the help of the right narrator, it’s time to bring the script to life. Clients need to select their favorite narrator from the list of the pool of talented voiceover artists that the animation company provides. It is the most impactful step of the animation, where the tone for the video is set with the selected voiceover talent. It’s up to the client if they want to choose a voiceover artist or an actor to deliver the script with a style representing the brand’s attitude.
Illustration & Animation:-
It’s time for skilled animation artists to bring the illustrations to life using software that gives movement to the characters & other elements appearing on the screen. It is a complex part of all steps and takes a lot of time to complete. Finally, sound effects are added making the animation process complete.