By Juegostudio | Android Game Development | April 24th, 2013

A Close Look at Android Market – Develop Android Games & Apps

Android is the most widespread operating system in the world today. It has over 2 billion users with around the world. It is available on smartphones, tablets, and even smartwatches. 

Such a widespread user-base means a wide market to target. If you are a game developer, then the android market is the perfect place to start development. You can tap into millions of users around the world if you can just make the right game and then market it in the right way.

Many Reasons for Android Game & App Development

Android user base is the one of the reasons why the Android market is so big.

Android phones come at all sizes and prices. There are several brands that take advantage of the open-source operating system and come up with phones in various price ranges. Some users might prefer high-end smartphones. Others may be content with mid-range ones or low-range variants.

All this means Android users come from all demographics. Age, income level, gender, etc., do not matter that much in deciding whether you are an Android user or not.

As a result, game developers have a wide range of users they can target. If you are a game developer who is looking to develop a hardcore game, for instance, then there is bound to be a set of Android users who would be willing to shell out money for a premium gaming title on smartphones.

The winner, however, in the gaming sphere, are the hyper-casual games. Hyper-casual games are simple-to-play games. They are enjoyed by people from all walks of life due to this simplicity. 

These games are easy to develop when compared to other titles and can acquire users quickly. This is why the top lists in the Google Play Store are dominated by Hyper-casual games. Most of the mobile game developers are likely to develop android based games due to its market size and adaptivity.

However, you can create games and market them regardless of the genre in Android. Like said before, if you make the right game for the right audience and market it in the right way, then you too can be successful in the android market.

How to Become a Game Developer

However, it is not enough to just develop the game. You must publish it in the Google Play Store to spread it to a large number of users.

To publish your game in the Play Store, first, you will need to create a Google Play Developer account. You can use your existing Google account or create a new one from scratch to do this. Please bear in mind though that you will have to be 18 years or older to have an account.

You will have to agree to a set of terms and conditions before becoming a developer. You’ll also have to pay a one-time fee of $25 for getting the account. 

Once you create the account, then you can go to the Play Console to manage and distribute your games.

As for monetizing your games, Google allows you to do so in a myriad of ways, the most notable of which are in-app purchases and in-game advertisements. Both are ways to monetize your game but the one you choose will depend upon your game’s genre and such.

Google, however, will take a 30% cut from any sales you make in your game. They do provide a secure payment system so that you never have to worry about getting the right payments.

Conclusion

Android game development is a highly profitable endeavor if done in the right way. Android game developers can tap into a huge market for games and monetize millions of users using various tried and tested strategies.

If you are looking to develop a game of your own, however, the best way to do it would be with a top game development team like Juego Studio. Juego Studio is an industry-leading game developer who has created 250+ games across all platforms. This includes stunning Android games across various genres.