The retail sector has constantly been evolving to adapt to the habits and buying patterns- right from the age of teleshopping commercials to the rise of online shopping portals. As lifestyles get more digital, technology shapes the way in which businesses interact with their customers. The latest trend is the augmented reality in retail shopping experiences. Retailers today are working with augmented reality app development companies to deliver interactive experiences to customers.
What is the augmented reality?
Augmented reality refers to technology that overlays 2D or 3D digital content such as sounds, visuals over physical real-world objects. As the word “augmented” suggests, AR involves enhancing actual real-world views with additional virtual content. Some of the well-known examples of AR technology in use are location-based games like Pokemon GO, filters on Snapchat, and shopping apps like the Ikea Catalog, all of which use smartphone cameras to place virtual objects over a real-world view.
How augmented reality can enhance shopping experience
Augmented reality shopping experiences let consumers view colors, sizes and dimensions of various personal and lifestyle products like home furnishings, clothes etc. AR platforms can also be used to market services and products using embedded digital content like videos and promotional apps to engage a large number of people. Apps for Augmented Reality in retail environments can also act as digital customer service assistants and provide shoppers with information on products.
AR is helping many businesses to offer the customer with a personalized experience touch while shopping. The user can shop without any compromise when it comes about interests and choice.
Moreover, AR is improving the shopping experience with virtual dimensions and colors of the products. AR can support users who are looking for help to find which item is best suitable for them.
Augmented reality in e-commerce
AR technology is especially relevant in the world of e-commerce. The biggest deterrents for customers while online shopping is the inability to try and test out products before purchases. Brands like Amazon, IKEA and GAP have introduced AR apps that allow consumers to view digital representations of products to evaluate size & colors with the click of a button. Through AR apps, shoppers can learn more about their options and get instant recommendations.
Augmented reality in online shopping can help enhance customer experiences and generate incremental sales.
AR-Driven Digital Marketing
Social media marketing has already been a boon for e-commerce companies. Augmented Reality offers them more opportunities to win the social media battleground. Brands are already motivating consumers to create user-generated content via AR apps. At the forefront of this movement are apps offering branded filters. Several brands have already run successful AR-driven marketing campaigns by working with Snapchat, creating massive amounts of user-generated content in the process, which works as endorsements and word-of-mouth marketing when shared online. These brands can then share and promote this content to drive traffic to their e-stores.
Pioneers from the world of e-commerce realize the immense potential that the industry has in transforming how shoppers search for and understand products, before purchasing them.
To conclude, the demand for immersive experiences is growing. Both Virtual Reality and Augmented Reality are becoming more common by the minute. This is the right time for retailers to be on their toes and leverage the capabilities of the AR technology to offer an enhanced experience to its consumers via product-focused campaigns. The AR technology adds even more convenience on the top of what online shopping offers, making shopping a pleasant and informed exercise for the customers. As the giants make use of the technology, it is time for the small and medium scale establishments to jump into the mix as well.