The retail sector has constantly been evolving to adapt to the habits and buying patterns- right from the age of tele-shopping commercials to the rise of online shopping portals. As lifestyles get more digital, technology shapes the way in which businesses interact with their customers. The latest trend is augmented reality in retail shopping experiences. Retailers today are working with augmented reality app development companies to deliver interactive experiences to customers.
What is augmented reality?
Augmented reality refers to technology that overlays 2D or 3D digital content such as sounds, visuals over physical real-world objects. As the word “augmented” suggests, AR involves enhancing actual real-world views with additional virtual content. Some of the well-known examples of AR technology in use are location-based games like Pokemon GO, filters on Snapchat, and shopping apps like the Ikea Catalog, all of which use smartphone cameras to place virtual objects over a real-world view.
How augmented reality can enhance shopping experiences
Augmented reality shopping experiences let consumers view colors, sizes and dimensions of various personal and lifestyle products like home furnishings, clothes etc. AR platforms can also be used to market services and products using embedded digital content like videos and promotional apps to engage a large number of people. Apps for Augmented Reality in retail environments can also act as digital customer service assistants and provide shoppers with information on products.
Augmented reality in e-commerce
AR technology is especially relevant in the world of e-commerce. The biggest deterrents for customers while online shopping is the inability to try and test out products before purchases. Brands like Amazon, IKEA and GAP have introduced AR apps that allow consumers to view digital representations of products to evaluate size & colors with the click of a button. Through AR apps, shoppers can learn more about their options and get instant recommendations.
Augmented reality in online shopping can help enhance customer experiences and generate incremental sales.