Gamification as a Service (GaaS) is a comprehensive service model that provides ongoing gamification support without internal development costs. This approach includes strategy development, implementation, and continuous optimization services. GaaS providers handle all technical aspects while clients focus on their core business operations.
The service typically includes real-time analytics, content updates, and performance monitoring. Clients receive regular reports showing engagement metrics and ROI improvements. This model works well for companies that want gamification benefits without hiring dedicated teams or investing in specialized technology infrastructure.